Jack Daniels Gift Box

Jack & Curtis – Ready To Pour

Jack Daniels Honey Gift Box

Client

Brown Forman

CATEGORY

Spirits

Opportunity

Brown Forman approached our team with a simple request: they wanted to create energy and excitement for Jack Daniels through unique packaging. Naturally, we were the perfect fit for the job.

Approach

We created a deeply embossed “billboard” design where the JD logo wrapped the scores in a strong structure. The sleek-looking package needed to be fit to hold a 750ml bottle of Jack Daniels Honey and an accompanying flask, both of which would be showcased on the front of the structure.

Result

This sophisticated packaging for Jack Daniels Honey enticed existing customers to try a new variation on their long-time favorite whiskey. With the flask shown on the front of this gift box and accompanying ideas for drinking Jack Honey stamped on the side, this package made an all-time favorite even easier to love.