When it comes to beauty packaging, first impressions matter. At Curtis Packaging, we transform ordinary beauty product packaging into a brand experience— one that captures attention through sight, touch, and innovation. One of our proprietary innovations is CurtMotion. Which is the focus of the week! This innovation can push the boundaries of innovative packaging, creating dynamic finishes that set luxury beauty brands apart on the shelf.
Adding Movement and Dimension with CurtMotion
CurtMotion is one of Curtis Packaging’s most exciting coating technologies. It creates dynamic visual effects adding depth, energy, and life to every design. This motion effect creates an immediate sense of luxury and intrigue, allowing beauty brands to tell their story through innovative packaging that reflects artistry and craftsmanship.
Sustainability Meets Style
As a leader in sustainable beauty packaging, Curtis Packaging ensures innovation never comes at the planet’s expense. Our coatings are developed with intention to be recycled and environmental responsibility in mind—often paired with water-based inks.
Elevating Texture and Touch
In addition to visual appeal, we understand that texture plays a vital role in beauty product packaging. Curtis Packaging develops coatings that invite touch—soft-touch finishes for velvety elegance, high-gloss coatings for a reflective shine, and raised or sculpted effects that add physical dimension. These finishes help transform packaging from a simple container into a multi sensory experience that resonates with consumers and strengthens brand recognition.
The result
is packaging that not only looks beautiful but also aligns with your brand’s sustainability commitments. The Result: Packaging That Reflects Your Brand’s Brilliance Every detail of your beauty packaging tells a story—from the structure to the finish. With proprietary coatings like CurtMotion, our team helps brands bring that story to life through innovative, sustainable beauty packaging solutions that engage all the senses. At Curtis Packaging, innovation is our goal—and it shows in every box we create.
