7 seconds. 7 seconds is the average time a consumer spends looking at packaging going through the checklist in their head on if they need the product. Here at Curtis, we strive to stand out and draw attention within those 7 crucial seconds.
When a consumer browses the wine and spirits aisle, packaging is often the deciding factor in their purchasing journey. At Curtis Packaging, we understand how critical that moment on the shelf is — and we specialize in helping premium brands command attention, communicate their story, and elevate perceived value through luxury folding-carton design. From iconic global brands to emerging craft labels, Curtis partners with leaders and startups across the spirits and wine industry to engineer high-impact packaging that stands apart in a crowded market.
Proven Expertise Across the Spirits Industry Curtis has collaborated with some of the most recognizable names in the world, helping each bring their brand personality to life through premium packaging:
Casamigos – Textured, authentic, and true to its laid-back luxury DNA. We help translate that lifestyle into tactile, shelf-grabbing cartons.
Jim Beam – Heritage-driven packaging that reflects generations of craft and American tradition.
Grey Goose – Clean, elevated, and unmistakably premium. Our finishing techniques amplify the brand’s crisp, modern aesthetic.
Finishing Techniques That Win on Shelf
Shelf impact is everything — and Curtis’s proprietary finishing technologies are designed to make packaging impossible to overlook. Spirits shoppers often make split-second decisions based on visuals, and touch which is why our team focuses on coatings and textures that immediately capture attention.
Some of our most powerful enhancements include but are not limited to:
Soft-Touch Coatings – A velvety, premium feel that instantly elevates perceived quality.
Curt Chrome® – A vibrant metallic printing alternative to traditional foil lamination / hot stamping. CurtCHROME metallic inks stimulate Met Poly at a fraction of the cost and are fully recyclable.
Curt Coat® – An ultra-gloss alternative to film lamination, this VOC-free coating provides a mirror-like finish that is 100% recyclable.
Curt Crystal® – A raised tactile coating that exhibits a diamond-like brilliance, CurtCRYSTAL® creates texture at a fraction of the cost of traditional micro-embossing.
Embossing & Debossing – Tactile depth for logos, seals, and typography.
Every technique is designed, applied, and controlled entirely in-house at our Sandy Hook, CT facility — using the latest equipment and technology in the industry.
